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Education
Master of Fine Arts New York Academy of Art 2010 – 2012 Bachelor of Fine Arts UMass Dartmouth 2006 – 2010 Software
Expert
Adobe InDesign
Adobe Illustrator Adobe Photoshop Adobe Lightroom PowerPoint MailChimp Claude Code Proficient
Figma
Premiere Pro Generative AI Tools Specialties
Brand Identity
Illustration
Print Design
Social Content
Event Materials
Email Marketing
POS + Shopper
Pitch Decks
Web Design
3D Rendering
Selected Clients
Fever-Tree
Union Square Hospitality Group True Story Foods Smidge Unity Vibrations |
About
I make brands feel considered at every touchpoint — from the package on the shelf to the social post that's gone in 24 hours. As an Art Director in Miami, FL, I work with food, beverage, and hospitality clients whose design has to do two things at once: look beautiful and sell. My foundation is fine art — an MFA from the New York Academy of Art — so when a project calls for custom illustration, hand-drawn type, or imagery no stock library can deliver, I make it myself. And after 10+ years spanning identity systems, packaging, campaigns, and pitch decks, I've learned to think in systems, move fast without cutting corners, and treat no deliverable as too small to get right.
Experience
Art Director May 2022 – Present G+T Creative — Miami, FL
‣Lead art direction for national food & beverage accounts — Fever-Tree, Union Square Hospitality Group, True Story Foods — concepting campaigns from brand identity through street-level activation.
‣Built the Smidge canned-cocktail brand from zero: led discovery, developed logo directions validated through consumer focus groups, and designed the full package system across three SKUs.
‣Designed multi-format campaign systems spanning POS suites, event decks, email, and social — including Fever-Tree's NYC Espresso Martini street activation and PGA Tour presence.
Deck Design
Social Content (Static + Animated)
Photo / Video Editing
Web Design
Logo + Brand Design
Illustration
Special Event Print
Email Campaigns
Graphic Designer + Teacher Sept 2012 – Nov 2021 Manhattan Youth — New York, NY
‣Sole designer for all print and digital communications of a major NYC community organization — yearbooks, newsletters, and event materials — while teaching visual arts.
‣Shot event photography across sporting events, camp events, and promotional materials, building a library of original imagery for the organization's communications.
‣Designed email newsletters for ongoing community outreach and program announcements.
Yearbook Design
Photo Shoots
Event Photography
Photo / Video Editing
Newsletter Design
Teaching
"Adam's creative approach and thoughtful solutions make him a pleasure to work with. He quickly adapts to different brand guidelines while turning around projects on fast timelines. As both a designer and an accomplished illustrator, he can create custom artwork with very specific needs that go beyond what stock imagery can provide."
Rory Tischler · Co-founder & Creative Director, G+T Creative
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Fever-Tree
Led design for several distinct campaigns simultaneously. Concepted and executed the full visual system for a NYC Espresso Martini street activation — cart wrap, signage, social, and branded collateral. Also designed the PGA Tour Airstream presence and a multi-format in-store POS suite.
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Espresso Martini Cart — NYC Street Activation
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Union Square Hospitality Group
Designed across multiple business units — restaurants, catering, and consultancy. Created a hand-illustrated NYC restaurant map, event sales decks for every USHG restaurant, and private dining menus and floor plans used directly by their sales teams to close bookings.
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Hand-Drawn NYC Map — All USHG Restaurant Locations
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Smidge
Built the brand from zero. Led discovery sessions, developed multiple logo directions tested with a consumer focus group, and designed the full package system — bold color palette, custom illustration style, and three SKUs across cans and cartons.
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Brand Identity — Cans + Cartons, Three SKUs
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True Story Foods
Ongoing creative partner across multiple channels. Designed campaign landing pages, MailChimp email templates, Whole30 sell sheets, and social content — adapting to their clean, farm-forward brand voice while keeping each deliverable retail-ready and on-message.
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Sell Sheet — Front Page
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Email
adam@gtcreativeagency.com
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LinkedIn
linkedin.com/in/adamlamothe
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