Adam LaMothe, art director in Miami
“Adam’s creative approach and thoughtful solutions make him a pleasure to work with. He quickly adapts to different brand guidelines while turning around projects on fast timelines. As both a designer and an accomplished illustrator, he can create custom artwork with very specific needs that go beyond what stock imagery can provide.”
For Fever-Tree, I led design on several campaigns at once: an Espresso Martini street activation in New York, the brand’s Airstream cocktail bar at PGA Tour events, and a multi-format in-store display suite.
For Danny Meyer’s Union Square Hospitality Group, I drew a map of every restaurant by hand and designed private dining and event kits for six of them, each in its restaurant’s own brand, with the floor plans, menus and packages the sales teams use to close bookings.
I built Smidge, a low-ABV canned cocktail, from nothing: discovery sessions, logo directions tested with a consumer focus group, and a package system with a bold palette and its own illustration style across three flavors.
Watercolor ingredient illustrations for True Story’s flavored pork line, each made for its own label. Alongside them, an ongoing partnership with the family-farm meat brand across landing pages, email and social.
